Rubicon, the UK’s number one Exotic Juice drink, continue this year as The Official Soft Drink of England Cricket after returning to the sport last year.
We can’t wait to share our summer activities with you and the World of Cricket.
This year’s campaign looks to celebrate the fantastical ‘oddness’ of cricket in our uniquely vibrant style through the unique terminology of cricket.
Introducing…. Rubicon’s Urban Crictionary. Defining the game, one quirk at a time.
We will be exploring The Urban Crictionary in an exciting, unmissable campaign across social media, digital media, on pack, in store and of course in ground at England matches this summer.
Want to know more?
OK- we’ll tell you!
We’re testing the cricket knowledge of some familiar faces, challenging them to a series of games to identify some well-known (or maybe not so well known) cricket terms. Here is one of our favourites:
Check out all our videos HERE and let us know what you think on social media using the #URBANCRICTIONARY
If you think you’re a whizz at cricketing terms or want to add your own spin on a definition, add your own terms to our Urban Crictionary HERE.
We’ll also be bringing our photobooth to 12 games this summer to give you and your friends the chance to act out a term from Rubicon’s Urban Crictionary. Not only that, you can double your photo fun with our Snapchat filters available at every game throughout the summer! Share you snaps with us on social media using #UrbanCrictionary and we will re-post our favourites.
Finally, you will have the opportunity to win tickets to England Games on promotional Rubicon packs throughout the summer. You can find them in all participating retailers.
So it’s a busy summer for us! But hopefully we will see you soon!