We are very excited to announce that Rubicon, the UK’s number one Exotic Juice drink, is the official soft drink of the England team.
After a seven-year break we have returned raring to go. What we love the most about this new partnership is the chance to share the action with you, our valued customers, as we get involved in supporting the teams and bringing our delicious and authentic exotic juices to the masses.
Andrew Strauss, Director of England Cricket, said: "It’s great to see that Rubicon have become part of the cricket family once again – extending the relationship with our sport that began seven years ago. It’s pleasing to see a commercial partner excited about the successes of our national teams as well as our plans to continue to grow the game at every level."
The three-year deal involves partnerships with England Men’s, England Women’s and England Disability teams across Test, One-Day and T20 matches because after all, variety is the spice of life.
This summer we have already enjoyed highlights including England Women’s success at the ICC Women’s World Cup and the Men’s team winning the South Africa and West Indies Test series. We also can’t wait for the Men’s and Women’s Ashes in Australia this winter. If that wasn’t enough Ashes action for you, then we are pleased to tell you there will be double the fun with our partnership extending to cover the home Ashes in 2019.
Adrian Troy, Head of Marketing at A.G. Barr, said "Rubicon has a long and proud history of supporting cricket in England and Wales and we are delighted to take our relationship with the England teams and the ECB to a higher level.
"This is an incredibly exciting time to be linking with England Cricket and we look forward not only to bringing England Cricket to soft drink consumers, but also to adding value back to England Cricket through our unique brand and personality."
We can’t wait to get going and share the action with you! Watch this space for further news on how we will activate this exciting partnership.